An effective business card is not just a tool to giving your information to your prospects, it also helps you to create market & brand awareness to your company.
Although the business card is a small card that is only approximately 3 inches x 2 inches, if you use the right method, plus super attractive and creative design with your information, it can bring you unlimited possibilities to attract your potential customers.
So, what information should be on a business card?
Here are 7 tips on how to make your business card effectively that draws prospects to your business.
- First impression is the last impression
- Pick the most suitable size and shape for your needs
- Only put what is needed
- Ensure your contact details are easy to follow
- Be consistent with your company logo or branding.
- Print your business card professionally
- Talk to a graphic designer
1. First impression is the last impression
The business card is like how you dress, it tells you whether you are a very fashionable person or an elegant person. So if you are in the entertainment business, your business card design should be creative and fun. But if you provide professional services, your business card design should be looks formal and straight forward.
2. Pick the most suitable size and shape and finishing for your needs
When you design a business card, the first step is to figure out the size of the business card you want. If the size of the business card is wrong, it not only affects the entire layout, but also affects the font size and information of the business card you want to put. When the design is half finished and you find that the design size is not correct, you have to re-layout it, which is wasting your time and effort.
If you want to stand out from your competitors, you can consider using a folding business card, or a custom shape business card. If you want to let customers know that your company is high-end company, you can choose hot-stamping business card or Spot UV business card. But please be careful not to make your business card and your company image inconsistent in order to look creative.
3. Only put what is needed
The business card is not a catalogue, it is not for you to introduce your company’s products. Imagine you put all of the company’s products in it. The whole card is dense and the font is small. Will you finish reading it when you see it?
The content of business cards is usually placed in the following categories:
- Company details. (Company name, Company register number, logo, slogan.)
- All the contacts (phone number, fax, address, email, website.)
- Extra information (QR code, social media, core services & products.)
Usually the font size of the business card is 7-8pts, and the company name can be 10-12pts. The less important like company register number, you can use 4-5pts font size.
4. Make sure your business card information are organized
The order of the business card information is very important. If the order is correct, the person who receives the business card can easily read it at a glance. If you are not clear about the order of business cards, the following is the arrangement of business card materials:
- Company name
- Job title
- Contact info (email, phone number, social media, etc.)
- Company logo and slogan.
- Extra information (core services & products, etc.)
5. Be consistent with your company logo or branding.
If you have a logo design, please make your business card design the same as the logo concept. In this way, the logo can be integrated into the business card design, and secondly, the customer will more easily remember and recognize you.
If you don’t know how to integrate the logo into the business card design, you can try to use the logo color and elements on the business card, so that they look integrated
6. Print your business card professionally
Don’t print your own business cards yourself unless you have a commercial printer. The first meeting is very important, don’t let your DIY business card ruin everything.
Printing your own business card at home may save you money, but the price and impact is unpredictable. It not only makes you lose a potential customer, it also ruins your company’s image.
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7. Talk to a graphic designer
If you are lucky enough to meet or know an experienced graphic designer, he can know what kind of design you want in a ten-minute discussion.
Not only can designers complete your business card design quickly, they can also ensure that your logo or the image resolution to be used will not be pixelated when printed, or the font size in the business card, etc. The most important thing is that they also know the requirement of printing companies to print business cards, eg: bleeding, safe zone, color code, etc.
But don’t worry if you don’t know anyone with these skills, our graphic designer can help you with queries, edits, and even recreate your whole design if necessary.
Finally, think about when you get someone’s business card, the words are too small to read? Not in the right order? Poor printing, seeing cheap? After reading his business card, I don’t know which industry he is in?
Don’t make these mistakes again when designing business cards. Make sure that this is a positive reflection for you and your company and that it reflects your well-defined brand image.