Flyers vs Brochures: What’s the Difference and When Should You Use Each?

When it comes to promoting your business, printed materials like flyers and brochures are still powerful tools. But many businesses mix them up or use the wrong one for their campaign.

In this blog, we’ll explain the difference between flyers and brochures, and help you choose the right one for your next marketing push.

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What Is a Flyer?

A flyer is a single-page, unfolded sheet used to promote a specific message or offer. It’s usually printed on one or both sides and distributed in high volume.

✅ Best for:

• Promotions & sales events
• Product launches
• Event invitations or announcements

📏 Common sizes: A4, A5, A6, DL
📄 Paper types: 128gsm / 157gsm art paper

👍 Flyer Advantages:

• Low-cost for bulk printing
• Easy to distribute (handouts, letterbox, packaging insert)
• Straightforward messaging

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What Is a Brochure?

A brochure is a folded document (usually bi-fold or tri-fold) that contains more detailed information about your product, service, or company.

✅ Best for:

• Company profiles
• Product/service explanations
• Trade shows or client meetings

📏 Common sizes: A4 (folded to DL or A5), A3 (Folded to A4)
📄 Paper types: 128gsm / 157gsm art paper or 250gsm card (optional lamination)

👍 Brochure Advantages:

• Professional presentation
• More space for structured content
• Ideal for brand storytelling

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📊 Flyers vs Brochures: Quick Comparison

Feature	Flyer	Brochure
Format	Single-page, no fold	Folded (bi-fold, tri-fold)
Content depth	Short & punchy	Detailed & structured
Purpose	Announce, promote, grab attention	Explain, present, inform
Cost per piece	Lower	Slightly higher
Ideal usage	Events, promos, handouts	Client presentations, profiling

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So, Which One Do You Need?

🖨️ Choose a flyer if you want to:

• Promote a sale or campaign quickly
• Reach a wide audience affordably
• Keep your message short and direct

📘 Choose a brochure if you want to:

• Explain multiple services or products
• Present your business professionally
• Share more structured info with prospects

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✅ Final Thoughts

Flyers and brochures each serve a different purpose—but both are highly effective when used correctly. The key is to match the format with your marketing goal.

📲 Need help deciding or designing your print?
Let MVP help you choose the right size, paper, and finish for your flyers or brochures.

👉 WhatsApp us now for a fast quote

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