Printing for Roadshows & Pop-Up Booths: What Materials Work Best?

Planning a roadshow, trade fair, or pop-up event in Malaysia? Whether you’re launching a new product, generating leads, or building brand awareness, having the right printed materials can make your booth stand out and look professional.

Here’s a breakdown of the best event printing items to help your business maximise visibility and impact — all available from Most Valuable Print (MVP).

Backdrops – The Main Attraction of Your Booth

Backdrops are essential for brand presence. They’re often the first thing visitors see and should reflect your identity clearly.

Recommended options include Pop Up Backdrop Displays and Tension Fabric Backdrops. These are reusable, lightweight, and easy to set up. Use high-resolution visuals and concise messaging for maximum visibility.

Roll-Up Banners & Buntings – Supporting Visuals

Roll-up banners and buntings help communicate offers, product highlights, or QR codes for fast interaction.

Available formats include Roll Up Banners, X-Stand Buntings, and T-Stand Buntings. These displays are compact, portable, and effective when placed at booth entrances or walkways. For best results, keep your design clean and text minimal.

Flyers & Brochures – Easy-to-Carry Information

Printed handouts allow visitors to learn more about your services after the event. They’re ideal for promotions, product overviews, and company profiles.

Flyers are best for single-page promotions or QR code links, while brochures can include more detailed information across multiple pages. Recommended sizes include A5, A6, and DL. Always include a call-to-action or WhatsApp link for follow-up.

Name Tags & Lanyards – Present Your Team Professionally

Branded name tags help visitors identify your team, especially in busy or large-scale events. They also contribute to a cohesive and trustworthy brand image.

PVC ID Cards paired with customised lanyards are a great choice. Match the colour of your lanyards with your branding for a more unified look.

Foam Boards – Tabletop or Standing Signage

Foam boards are useful for displaying pricing, booth schedules, key product benefits, or FAQs. They’re lightweight, easy to move, and give your table setup a professional edge.

Lamination options (gloss or matte) are available to give your message a polished appearance. Place these near high-traffic touchpoints to support your booth’s main messaging.

Stickers & Wobblers – Small Details, Strong Branding

Stickers and wobblers are affordable tools to strengthen your brand presence at events. They can be used on samples, packaging, or as small giveaways.

Available sticker types include DTF Stickers, White PP, Kraft Paper, Silver Polyester, and UV DTF. Wobblers are great for calling attention to featured items or promotions at your booth.

Corporate Gift Giveaways – Long-Term Brand Recall

Free gifts attract attention and leave a lasting impression. With custom printing, you can turn useful items into long-term branding tools.

Popular gift items include pens, USB flash drives, bottles, notebooks, umbrellas, jute bags, canvas tote bags, and gift boxes. Pack them in a printed paper bag or standing pouch, and include a brochure or voucher to encourage post-event engagement.

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Need Printing Support for Your Event?

Most Valuable Print works with Malaysian SMEs to deliver reliable, high-quality printing for corporate events. While we don’t offer same-day services, we ensure everything is delivered on time and print-ready — from artwork setup to finishing.

✅ Let’s Get Your Booth Ready

Planning for your next roadshow or pop-up booth?

WhatsApp us here to request a quick quote or get expert advice on choosing the right materials.

Trusted by Malaysian businesses for event-ready print solutions that look sharp and perform under pressure.